Le Buzz

Year

2025

Client

Le Buzz Climate Control | Edmonton, AB

THE CHALLENGE

Le Buzz Climate Control relied heavily on word-of-mouth referrals and expensive third-party lead brokers. Their existing website lacked direct booking functionality, resulting in missed inbound leads outside of standard business hours.

THE STRATEGY

High-Converting Landing Pages: Designed targeted service-area landing pages with instant online booking integration and clear call-to-action triggers.
Local Search Infrastructure: Optimized site metadata, Google Business Profile funnels, and localized schema structure.
Automated Lead Routing: Built real-time SMS/email intake forms that notified the client's sales dispatch team immediately upon submission.

KEY RESULTS

+210% Increase in Direct Inbound Phone & Form Leads
$18 Average Cost Per Qualified Acquisition (down from $65)
#1 Ranking for Top 12 Local High-Intent Keywords

SERVICES

Web Development, Local SEO, Paid Lead Generation

+

48

%

Longer average session duration

-

32

%

Bounce rate in first 3 weeks

3 x

Newsletter sign-ups after relaunch

CONCLUSION

Shifting Le Buzz Climate Control from third-party lead brokers to an owned lead enging lowered their customer acquistion costs permanently. The automated booking system now captures high-intent customers 24/7, keeping their dispatch calendar full year-round.