Lumina
Lumina
Year
2025
Client
Lumina Hospitality Group | Vancouver, BC
THE CHALLENGE
Lumina faced stiff competition in a saturated downtown market. While their physical dining experience was top-teir, their digital footprint was fragmented, inconsistent, and failed to drive mid-week reservation volume.
THE STRATEGY
Visual Identity Referesh: Created a unified digital asset library, including brand guidelines, typography systems, and promotional templates.
Content Engine: Executed a high-impact social media campaign focued on video content, behind-the-scenes craft, and localized targeting.
Reservation Retargeting: Deployed targeted Meda ad funnels offering seasonal menu previews to local food enthusiasts within a 15km radius.
KEY RESULTS
+85% Increase in Mid-Week Table Reservations
450,000+ Organic Local Video Impressions in 60 Days
12,000+ New Target Instagram Followers Acquired
SERVICES
Creative Direction, Social Media Content Strategy, Social Ads
+
56
%
Longer average session duration
-
26
%
Bounce rate in first 3 weeks
6
x
Newsletter sign-ups after relaunch
CONCLUSION
Combining cohesive visual branding with hyper-targeted social ad funnels positioned Lumina as a premium dining destination. The campaign successfully solved their mid-week slump, turning low-volume nights into a reliable revenue driver and establishing an engaged audience for future seasonal promotions.
