Revamp. Mobile App Development
Revamp. Mobile App Development
Year
2025
Client
Apex Apparel Co. | Toronto, ON
Apex Apparel was experiencing high paid ad traffic but struggling with a low on-site conversion rate (0.9%) and an outdated mobile user experience. Their checkout process suffered from high cart abandonment, and their visual identity failed to reflect their premium product price point.
From the typography and palette to animation and spacing, we built a soft, spacious, and intuitive experience. Every interaction is designed to feel like a breath out—slow, purposeful, and calming.
The site was built on Webflow CMS with custom Lottie animations, ensuring the client could update content easily while maintaining the intended visual tone.
Services
Web Design, Brand Identity, Conversion Rate Optimization (CRO)
+
50
%
Longer average session duration
-
37
%
Bounce rate in first 3 weeks
4
x
Newsletter sign-ups after relaunch
Conclusion
By replacing a sluggish checkout funnel with an intuitive, mobile-optimized infrastructure, Apex Apparel turned wasted ad clicks into consistent revenue. The modernized digital presence gave the brand the credibility needed to scale ad spend profitably without eroding profit margins.
